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Write with impact

Below are just a handful client stories from nine years of helping B2B tech companies get the word out about their products.​

​Like what you read? Let's talk about your next project: alex@lewiscommercialwriting.com

One viral LinkedIn post grew this executive’s audience by 50%

A software consulting firm hired me to ghostwrite LinkedIn content for their entire executive team, aiming to build brand awareness. A few posts took off. One in particular...​

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  • 50% audience growth in one week

  • 2,000+ likes, 130+ comments, and 60 shares on a single post

  • From the client: "This one led to direct outreach and sales calls where people specifically said, 'I saw the LinkedIn post and had to reach out.'”

50% audience growth
in one week

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Social ghostwriting campaign secures buzz—and top talent

A startup founder needed to hire specialized technical roles, including a CTO. We used executive-led marketing and ghostwriting to spotlight open positions.  

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  • Hired multiple high-quality technical candidates, including for hard-to-fill roles

  • Every strong applicant referenced the founder’s LinkedIn posts

  • Some candidates discovered the role through LinkedIn content

  • Others used the posts to prep for interviews, increasing confidence and alignment

Lead magnet campaign generates 200k downloads

A B2B marketplace wanted to grow its user base and boost platform revenue. We created a lead magnet campaign with high-value ebooks, templates, and guides tailored to key buyer personas. 

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  • 200,000+ downloads across all assets

  • Millions in new buyer income generated through the platform

  • Ongoing inbound leads and nurtured relationships with high-intent users

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SEO blogging generates 100K monthly visitors

A cybersecurity company hired me to grow their SEO beyond branded search. We built a targeted content strategy to drive high-intent traffic. 

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  • One article became the company’s top-ranking blog post with 21,000+ monthly visitors

  • SEO content now drives 100,000+ monthly recurring visitors

  • Organic traffic continues to grow month after month

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Read the case study.

Nonprofit PR campaign earns national TV spot

A small nonprofit needed national visibility but lacked the budget and connections to get there. We led a targeted PR campaign with timely, values-driven pitches tailored to each outlet. 

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  • Feature coverage in Entrepreneur

  • National TV interview on PBS NewsHour’s Brief But Spectacular

  • Recurring contributor column in Dallas Morning News

  • All earned through strategic pitching—no paid placements

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Messaging overhaul for category-leading SaaS

Letsignit was already a category leader, but their website didn’t reflect it. We led a full messaging revamp grounded in customer research and SEO insights. 

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  • 12+ core web pages rewritten from the ground up

  • Clear, confident messaging aligned with their market leadership

  • A site that finally matched the brand’s authority and professionalism

Promotional video script that still delivers years later

Keck Graduate Institute needed a video script that clearly conveyed their unique approach to science and healthcare education. We crafted a message that balanced accessibility with academic depth. 

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  • A polished, professional script aligned with KGI’s brand and values

  • A promotional video still in active use years later

  • Messaging that resonates with both prospective students and faculty

“Not only did we meet our goal, but we generated 3x more than the other agency with 1/2 the personnel and 1/4 of the time. Faithful. Dependable. You can hire him for your project, but keep in mind you're going to have to fight us for him first.”

 

- Page V., Agency owner

Ghostwriting campaign drives 3x conference sales

An agency hired me to craft ad copy and thought leadership for a major conference—while competing head-to-head with another agency. We focused on clear messaging and fast execution to maximize impact. 

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  • 3x more results than the competing agency

  • Delivered with half the personnel and a quarter of the time

  • Met every campaign goal—and won lasting client praise

Simplified messaging for a technical product launch
 

Wodwo was launching a highly technical product for a non-technical audience. We developed clear, accessible messaging and guided the site’s structure to support user clarity. 

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  • Full website copy written from the ground up

  • Messaging that was simple, human, and easy to follow

  • A site that made a complex product feel approachable—and worth trying

Fast-turnaround, one-page website

CoastFi needed a fast-turnaround, one-page website to drive conversions. We simplified the message, focused on the product’s core benefit, and launched ahead of schedule. 

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  • Sales and support call times were cut in half

  • Prospects arrived informed and ready to buy

  • Messaging was repurposed into direct mail and digital ad campaigns

  • A complex product became easy to understand—and easier to sell

Article samples

Grow Your Writing Business By Stepping Away From Your Computer (Jane Friedman's blog)

building a case for writing freehand

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Your Content's Great, Now What? How to Create a Powerful Content Distribution Strategy (Foundr)

tactics for promoting your writing

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Dear Swifties: Ticketmaster Doesn't Care That You Hate Them (Adweek)

reporting and commentary on the Swift-Ticketmaster controversy​

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The Top 1% of Earners Are Entrepreneurs—But Not The Ones You See On TV (Medium)

digging through IRS data to learn who top earners really are

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3 Ways to Clarify the Message on Your B2B Website (Built In)

simple tactics to level up your website copy

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3 Tactics to Boost Your Conversion Rate in Your Next Marketing Campaign (Built In)

your shortcut to writing more persuasive copy

Book a free 15-min consultation

 

Learn more about me and my writing process.
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